I’m planning to restructure the land surveying company I work at; since the sales are not happening {as in projects}- and we need bigger contracts- more institutional based, more commercial projects.
•We don’t have referrals.
•Its mostly repeat clients because we’ve dealt with them in the past and because we might be the cheapest option that could give them ‘decent’ work.
•Most of the interested parties are just looking for an updated survey.
•Our performances or packages has no U.S.P-
•Basically for the previous 8 months we’re just pushing the carts.
How can we restructure our marketing to get a new brand image and business. We have 40 plus years of experience but suddenly its not working!
DESPERATE NEED OF IDEAS!